How We Help Your Dispensary Grow
Our Services
At Canna Marketing Co., we provide cutting-edge digital marketing strategies tailored specifically for dispensaries. Our services are designed to attract, engage, and convert potential customers while staying compliant with advertising regulations. Whether you need better search engine rankings, strategic ad placements, or AI-powered engagement, we have the tools to drive real results for your business.
Geo-Fencing: Capture Customers in Real Time
Your competitors’ customers should be yours. With Device ID Geo-Fencing, we can target users based on where they’ve been and encourage them to visit your dispensary.
Geo-Fencing Features:
- Competitor Conquesting – Serve ads to users who visited a competing dispensary and redirect them to yours.
- Custom Geo-Fencing – Target users based on recent (3 days to 12 months) location history.
- Audience Insights – Get demographic reports including visitor frequency, household income, and geographic data.
- Foot Traffic Attribution – Measure how many users saw your ad and then visited your store!
- Case Study: One dispensary using Geo-Fencing tracked 300+ competitor customers who saw an ad and then walked into their location.
Targeted Display Ads: Reach Your Ideal Customers Anywhere
Traditional advertising doesn’t work for dispensaries due to strict regulations. With programmatic targeted display ads, we can place your dispensary’s brand in front of verified 21+ audiences across major websites.
How Targeted Display Works:
- Demographic Targeting – Reach customers based on age, income, interests, and online behavior.
- Behavioral Targeting – Serve ads to users actively searching for cannabis products.
- Geo-Targeting – Display ads to users in specific locations or who have visited competitor dispensaries.
- Retargeting Ads – Stay top-of-mind by displaying ads to visitors who’ve already been to your website.
With 100,000+ impressions per month, targeted display advertising increases brand awareness, website visits, and in-store sales.
Get Started Today and Put Your Dispensary in Front of the Right Audience!
SEO: Dominate Search & Drive Organic Traffic
Over 80% of consumers research online before making a purchase, and nearly 92% of clicks go to websites ranking on Google’s first page. If your dispensary isn’t ranking, you’re missing out on valuable customers.
Our SEO Strategy Includes:
- Technical SEO: Ensuring your website is fast, secure, and optimized for search engine crawlers.
- Onsite SEO: Optimizing page titles, metadata, content, and structure for maximum visibility.
- Offsite SEO: Building credibility through high-quality backlinks, Google My Business optimization, and local citations.
- Local SEO: Making sure your dispensary appears in Google Maps and “near me” searches.
- SEO for Voice Search & Mobile: Enhancing rankings for mobile and voice searches to stay ahead of customer trends.
Get a FREE SEO Audit and uncover opportunities to attract more organic customers! Email us at hello@cannamarketing.co for your free SEO Audit.
Streaming TV Ads: Put Your Dispensary on the Big Screen
Streaming TV combines the reach of traditional TV with the precision of digital marketing—placing your cannabis brand in front of real, verified viewers on popular platforms and devices.
Why Streaming TV Works for Cannabis:
• Shown on large screens during commercial breaks—just like traditional ads
• High brand recall with minimal ad competition
• Non-skippable ads mean 90%+ completion rates
• Better tracking and attribution than linear TV or radio
Streaming Platforms Include:
• Pluto TV, Samsung TV Plus, fuboTV, Plex, LocalNow
• News and sports apps like CBS News, ABC Action News, Fox News, Haystack, XUMO
• Smart TVs (Roku TV, Fire TV, Google TV), streaming sticks, consoles, laptops & mobile
Streaming Ad Features:
• Reach verified 21+ cannabis consumers watching premium content
• Deliver video ads across connected devices—TVs, phones, tablets, and more
• Build brand credibility in a compliant, impactful way
• Track impressions, completion rates, and conversion
Email Marketing: Reach Cannabis Customers Where They Check Daily
Email marketing offers unmatched digital space and precise targeting—perfect for dispensaries navigating advertising restrictions.
Why Email Works:
• Easily shareable and saved for later
• Targets consumers who’ve shown cannabis interest in the last 24 hours
• Delivers promotions, product news, and brand content directly to in-market audiences
Email Marketing Features:
• Programmatic Email – Reach verified cannabis shoppers with double-opted-in lists
• In-Market Targeting – Hit inboxes of users actively researching cannabis or CBD
• Brand Customization – Add your logo, deals, and visuals with clean design
• Performance Driven – Raise awareness, boost traffic, and fill your funnel with measurable results
Marketing Strategy
Develop a data-driven roadmap for long-term dispensary success.
A successful cannabis dispensary needs more than just great products—it requires a well-executed marketing strategy that aligns with industry regulations and consumer behaviors. We develop a comprehensive roadmap to position your brand for sustainable growth and long-term success.
Market Research & Competitive Analysis
We analyze your local market, customer demographics, and competitors to identify opportunities and craft a strategy tailored to your dispensary’s unique needs.
Brand Positioning & Messaging
Your brand voice, story, and values differentiate you from competitors. We help refine your branding and create compelling messaging that resonates with your target audience.
Omnichannel Marketing Approach
A strong strategy integrates SEO, social media, email marketing, influencer partnerships, and advertising into one cohesive plan that drives sales and customer retention.
Ready to Grow Your Dispensary?
We’re here to help. Get a free consultation today!
Free Dispensary Performance Audit
Curious how your dispensary is performing online? Get a FREE audit that evaluates your SEO, digital ads, and local search presence. Discover areas for improvement and uncover new opportunities to attract more customers.