Advertise to the people shopping at the dispensary down the street
We draw a digital fence around your competitors' locations, capture the devices that have been inside it, and serve your ads to those exact phones. Then we show you which of them walked into your store.
How it works
1
We build the fence.
Our team draws a custom polygon around a specific address — precise enough to cover one store in a strip mall and exclude the businesses on either side of it.
2
We look backward in time.
We can capture devices seen inside that fence as far back as 12 months and as recently as seven days ago.
3
We serve your ads to those devices.
On mainstream websites and apps, to verified 21+ audiences, wherever those people go next.
4
We count who walks in.
We build a conversion zone around your store and measure how many of the devices we advertised to physically showed up.
What a fence actually is
A shape traced to the property line — not a circle around a ZIP code
Most geo-targeting is a radius. It sweeps in the highway, the houses behind the strip mall and the store you have no interest in advertising to. Ours is a polygon drawn around a specific address, and you see it before anything runs.
- One store inside a shared strip mall, without the businesses on either side of it
- Whole corridors of commercial properties, like the ones highlighted here
- Event venues, retail centers and residential blocks when you want those audiences instead
- Reviewed with you before launch, so you can see exactly what we captured
Each highlighted property is its own fence. We can capture the devices that have been inside any of them.
What you can fence
- Competitor dispensaries — the obvious one, and the reason most clients start here
- Illinois dispensaries — if you're near the river, this is the highest-value fence you can build
- Events and festivals — concerts, fairs, sporting events, anywhere your customer already is
- Specific neighborhoods — by residential address, when you want households rather than foot traffic
If you're near the Illinois line, read this
Missouri cannabis carries a combined effective tax rate of roughly 10 to 16%. In Illinois it runs 35 to 45% or higher. We can fence the parking lots of Illinois dispensaries near the state line and advertise to those shoppers directly.
They have already proven they buy cannabis. They are currently paying two to three times the tax you'd charge them. They are twenty minutes from your door.
What you get back
Foot traffic attribution is the closest thing to a conversion metric that exists in cannabis advertising. Audience insight reports show who visits a fenced location and when they come in.
Foot traffic attribution
The number of people served your ad who then entered your store.
Audience insight reports
- Age distribution of visitors
- Household income
- Top five ZIP codes
- Days, hours and return frequency
24/7 transparent reporting
You see the same dashboard we do
No end-of-month summary written for you. Your campaign data is open around the clock — the same view our team works from, refreshed daily, with nothing filtered out.
- Impressions, clicks and click-through rate for the whole campaign
- Performance broken out by campaign and by creative
- Geography down to the postal code, with a map of where your ads ran
- A monthly call to walk through what happened and what we're changing
Open 24/7
Check it any day, any hour and you're looking at live numbers, not a snapshot from three weeks ago. Creative changes are included, so when a banner isn't working we swap it and you can watch the difference in the same report.
Scroll the sample to see the campaign, geography and creative breakdowns.
Campaigns start at our $1,000 Conquest package.
Geo-fence campaigns require a five business day setup for creative audit, so we plan launches with that built in rather than promising you a date we can't hit.